Drive More Traffic To Your Online Store.
During the 2020 Covid-19 Pandemic, online E-commerce has taken off in popularity, and that trend isn’t going to slow down anytime soon. By 2023, the global e-commerce market is expected to surpass $6.54 trillion, according to research from Statista.
Whether you’re thinking about starting an e-commerce business or looking to scale an established business, having the right tools is a necessary first step. Combined with a winning marketing strategy, the right tools can give you a leg up on your competition and help you grow your business faster.
The types of tools e-commerce businesses need
There are currently hundreds of e-commerce tools on the market, so it can be hard for business owners to know where to start.
So you really just need to focus on these key areas:
E-commerce platform. The e-commerce platform you choose will have a huge impact on your business’ success. Many services come with built-in tools to help you manage your store more efficiently, like premade templates and services.
Email marketing. The right email marketing service will help you continue building relationships with your audience even after they leave your website. You can create an automated marketing sequence to let customers know about new products or upcoming sales.
SEO. By focusing on search engine optimisation (SEO), you improve the odds that your site will show up near the top of Google results. By optimizing your website for search, you can increase your organic traffic and find new customers.
Analytics. All businesses need to have a way to monitor how visitors are engaging with their site. The right analytics tool can help you identify problem areas and growth opportunities.
Social media. Being active on social media is one of the best ways to promote your brand and interact with customers. But social media management can take up a lot of time, so you’ll want to automate this task as much as possible.
Customer service. It doesn’t matter how many customers you find if you can’t keep your current customers happy. The right customer service tool will help you create a positive experience for your customers.
Automation. Within every business, there are dozens of mundane tasks that can be automated or outsourced. The right automation tools will help your business operate more efficiently and free up your time for more complex projects.
Now is a great time to be an e-commerce business. By researching and finding the right e-commerce marketing information to manage your business, you can continue to increase your revenue and bring more value to your customers and leads.