Social Media Management.
Social networks such as Facebook are the fastest growing internet sites in the world. As of July 2021, there were 51.15 million Facebook users in the United Kingdom. This was almost 2.62 million more than the number of Facebook users a year prior, in July 2020.
Facebook users in the United Kingdom (UK) 2018-2021
Facebook’s Role In Advertising.
Facebook has also proved to be a lucrative advertising platform, having generated 22.7 percent of online ad revenue in the UK in 2018. This was forecast to increase to 28 percent in 2021, placing the social network second to Google within the online advertising sector.
Facebook and other social networking sites now allow a business to advertise on their user’s profile pages. This offers business the opportunity to target their advertising based on the profile of their current customer base. As well as geographically targeting Facebook also allows you to target by age, sex, the standard of education, religious beliefs, and even favourite authors and movies.
Like Google Local Search, people will go on Facebook to find a local plumber so advertising on Facebook can run alongside your Google Adwords and SEO Campaigns. However, for the purposes of brand awareness or for use in campaigns that promotes a new product that appeals to a specific audience, however wide their demographic may be, Facebook offers something that no one has been able to offer before.
For more details on Social Media Marketing Services, contact SEO Northwest on +44 07510 734978
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