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    26Nov, 2020
    E-Commerce Marketing

    Drive More Traffic To Your Online E-commerce Store.

    During the 2020 Covid-19 Pandemic, online E-commerce has taken off in popularity, and that trend isn’t going to slow down anytime soon. By 2023, the global e-commerce market is expected to surpass $6.54 trillion, according to research from Statista.

    Whether you’re thinking about starting an e-commerce business or looking to scale an established business, having the right tools is a necessary first step. Combined with a winning marketing strategy, the right tools can give you a leg up on your competition and help you grow your business faster.

    Google and E-commerce

    The types of tools e-commerce businesses need


    There are currently hundreds of e-commerce tools on the market, so it can be hard for business owners to know where to start.
    So you really just need to focus on these key areas:

    E-commerce platform. The e-commerce platform you choose will have a huge impact on your business’ success. Many services come with built-in tools to help you manage your store more efficiently, like premade templates and services.

    Email marketing. The right email marketing service will help you continue building relationships with your audience even after they leave your website. You can create an automated marketing sequence to let customers know about new products or upcoming sales.

    SEO. By focusing on search engine optimisation (SEO), you improve the odds that your site will show up near the top of Google results. By optimizing your website for search, you can increase your organic traffic and find new customers.

    Analytics. All businesses need to have a way to monitor how visitors are engaging with their site. The right analytics tool can help you identify problem areas and growth opportunities.

    Social media. Being active on social media is one of the best ways to promote your brand and interact with customers. But social media management can take up a lot of time, so you’ll want to automate this task as much as possible.

    Customer service. It doesn’t matter how many customers you find if you can’t keep your current customers happy. The right customer service tool will help you create a positive experience for your customers.

    Automation. Within every business, there are dozens of mundane tasks that can be automated or outsourced. The right automation tools will help your business operate more efficiently and free up your time for more complex projects.

    Now is a great time to be an e-commerce business. By researching and finding the right e-commerce marketing information to manage your business, you can continue to increase your revenue and bring more value to your customers and leads.

    4Nov, 2020
    Working From Home

    Coronavirus: 6 tips to help working from home

    Many businesses are asking employees to work remotely as the COVID-19 outbreak spreads, but can they stay productive?

    Here are six top tips to get you started:

    1. The number one rule of working from home is… leave the house! You’ve got to get out at some point during the working day. I usually ‘walk to work’ – made easier by having a lively dog – which means I get some fresh air along with a punctuation mark before getting started. Similarly, on my most productive home working days, I’ll start off with an hour at a local cafe which gives me a boost before getting my head down for the rest of the day. And I’ll strive for a run twice a week, or in summer a swim at my local beach during the working day.

    2. Move around the house. Even in a small apartment, if you can, mix up your space – from desk to kitchen table to sofa. Just as I advocate moving around the office building for different tasks, try out different environments at home. Each shift to a new zone gives you a new perspective and can re-energise you if you’re struggling with a task. At home I seldom do most of my work at my desk in the study, I move around.

    3. Put some boundaries around work. You need to look after yourself and draw a line under the day so it doesn’t encroach into your home life. I know a freelancer who had a desk in her bedroom. She found it really hard to switch off. Home and work can blur together particularly when your office is the kitchen table. So have some rules about when you’ll finish, or have a door that you can shut on your work when 6 pm or 7 pm comes. It can be especially hard when the segue from work to the family can be 10 seconds instead of being able to decompress on a 60-minute commute. You might find it useful to go for a walk at the end of the day too, to give you a few minutes’ separation.

    4. Stay focused and switch off distractions. At home, there’s the fridge, the aforementioned TV, other family members, a pet, chores and so on. To get the work done, you’re going to have put all those things out of mind. You can do house-stuff during your lunch break, right now the to-do list matters most so you’ll need to keep focused.

    5. Have some social interaction. Working from home can be lonely. So make sure you have some calls with fellow team members where you not only catch up on the projects you’re working on but also can share some tips on how you’re getting on with remote working. Or starting the day in a busy cafe can help – chatting to like-minded souls over a coffee can give you that fix of social interaction.

    6. Know what YOU need to have a good day. Remember that you are in control of the environment when you work from home. You might do your best work in shorts and t-shirt, or by listening to the new album by Caribou, or after you’ve done an hour of yoga. It’s really important to tune into what you need and then make time for it. Know what ingredients you need in order to have a good day at work and design your working day accordingly.

    31Aug, 2020
    How COVID-19 has specifically changed the SEO game

    How COVID-19 has changed the SEO game as we know it (an IMPACT exclusive interview)

    Considering that search ranking sometimes seems to be affected by the flutter of a butterfly’s wings on the other side of the world, what effect will the greatest humanitarian crisis in decades have?

    As the world comes to grips with the new realities of the COVID-19 (coronavirus) crisis, many businesses are seeing big changes to their traffic, search rankings, online reviews, and other metrics. To shed some light on these open questions, Narrative SEO founder Franco Valentino came (virtually) to explain what’s happening.

    31Aug, 2020
    Google officially launches ‘licensable’ image label and filter in Image search

    The badge is powered by structured data and part of an effort to help photographers get paid for their images.
    Google’s “licensable” badge in Image results is now out of beta. Google also changed the “Usage rights” search filter to let users search for images with creative common or other licenses to address concerns about digital images being commodified and used for free. Licensable badge. Google began testing the badge in February after working with the Center of the Picture Industry (CEPIC) and other news and image associations on ways to increase awareness of image licensing and help image owners sell and get credit for their photos. “For results where the publisher or image creator provided licensing information, we will display a ‘licensable’ badge over the image,” Google said, “When you select a badged image to view, we will show a link to the license details of the image, and if provided by the publisher, you’ll also find a link to where you can purchase or license the image.”

    News provided by Barry Schwartz on August 31, 2020

    9Jul, 2020
    Site speed is critical

    Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them.

    30-second summary:

    • The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority.
    • As your page load speed increases second-by-second, the bounce rate also increases a lot.
    • It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles.
    • Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue.
    • A walk through how to identify your site speed issues and fix them.

    Google has confirmed site speed as one of the 200+ factors that Google uses to determine your website’s position in search. The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. Beyond that, however, there are other reasons you should place a focus on the speed of your site.