Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them.

30-second summary:

• The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority.
• As your page load speed increases second-by-second, the bounce rate also increases a lot.
• It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles.
• Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue.
• A walk through how to identify your site speed issues and fix them.

Google has confirmed site speed as one of the 200+ factors that Google uses to determine your website’s position in search. The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. Beyond that, however, there are other reasons you should place a focus on the speed of your site.