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    31Aug, 2020
    How COVID-19 has specifically changed the SEO game

    How COVID-19 has changed the SEO game as we know it (an IMPACT exclusive interview)

    Considering that search ranking sometimes seems to be affected by the flutter of a butterfly’s wings on the other side of the world, what effect will the greatest humanitarian crisis in decades have?

    As the world comes to grips with the new realities of the COVID-19 (coronavirus) crisis, many businesses are seeing big changes to their traffic, search rankings, online reviews, and other metrics. To shed some light on these open questions, Narrative SEO founder Franco Valentino came (virtually) to explain what’s happening.

    31Aug, 2020
    Google officially launches ‘licensable’ image label and filter in Image search

    The badge is powered by structured data and part of an effort to help photographers get paid for their images.
    Google’s “licensable” badge in Image results is now out of beta. Google also changed the “Usage rights” search filter to let users search for images with creative common or other licenses to address concerns about digital images being commodified and used for free. Licensable badge. Google began testing the badge in February after working with the Center of the Picture Industry (CEPIC) and other news and image associations on ways to increase awareness of image licensing and help image owners sell and get credit for their photos. “For results where the publisher or image creator provided licensing information, we will display a ‘licensable’ badge over the image,” Google said, “When you select a badged image to view, we will show a link to the license details of the image, and if provided by the publisher, you’ll also find a link to where you can purchase or license the image.”

    News provided by Barry Schwartz on August 31, 2020

    9Jul, 2020
    Site speed is critical

    Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them.

    30-second summary:

    • The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority.
    • As your page load speed increases second-by-second, the bounce rate also increases a lot.
    • It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles.
    • Sprinkle in a bit of slow page load time, and you could be missing out on a ton of revenue.
    • A walk through how to identify your site speed issues and fix them.

    Google has confirmed site speed as one of the 200+ factors that Google uses to determine your website’s position in search. The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. Beyond that, however, there are other reasons you should place a focus on the speed of your site.